Monday, August 22, 2011
When Being Dumb Is Smart
Actors Jason Bateman and Will Arnett started dumbdumb® to create brand-inspired entertainment content, reaching audiences across all forms of social, digital and traditional media.
Their goal is to enhance traditional marketing and ultimately revolutionize the way advertisers connect with their audiences.
To see some of their work, click here.
Know Your Type
Yes, there's more to life than just Arial and Times New Roman.
If you've ever wanted to learn more about type, here's a great guide you should download. Yes, it's free.
The booklet was produced by Studio DVA for FontShop International, and it helped generate 23 million unique pageviews to their website.
Eat. Move. Learn. Applaud.
3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage - all to turn 3 concepts based on movement, learning and food into 3 beautiful and compelling short films.
These videos were commissioned by STA Travel Australia, and by the huge online following they've developed, I'd say they got their money's worth.
Click here to watch the other two videos: MOVE and LEARN.
These videos were commissioned by STA Travel Australia, and by the huge online following they've developed, I'd say they got their money's worth.
Click here to watch the other two videos: MOVE and LEARN.
Saturday, August 6, 2011
Audi Drives A Great Spot
Here's one of the best car commercials airing right now. The concept and copywriting really stand out, and Audi makes an effective case for their Certified Pre-Owned program.
Toyota Goes Hardcore
Stepping out of their typical marketing comfort zone, Toyota unleashes a rap video and the results are impressive. 9.5 million views and counting, Toyota has reason to brag.
Subscribe to:
Posts (Atom)