Thursday, January 26, 2012
Annoying One Billion People
Have you heard of Annoying Orange? If not, you will.
Annoying Orange is a YouTube sensation, recently topping one billion online views. Developed on a shoestring budget, the web series was recently picked up by Cartoon Network. Merchandising deals are in the works, and this creative concept is already a multi-million dollar property.
For more, the read this great article from the Chicago Sun-Times.
Enough. Is. Enough.
JCPenny recently launched an ad campaign that does a great job teasing a new pricing structure. The music is perfect, the spot is humorous, and the creative drives an effective message.
Saturday, January 21, 2012
A "Super" Spot
Zach Borst, a 26-year-old filmmaker from Long Island, N.Y., won a Chevy commercial contest with this one-minute spot about a kid getting a new Camaro as a graduation gift. It was shot in four hours.
Chevy is spending a minimum of $3.5 million to air it during the Super Bowl, before an anticipated audience of 110 million people.
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