7 Minutes of Terror

Here's a five-minute video, featuring members of NASA's Jet Propulsion Labratory, talking about the challenges of landing a rover on the surface of Mars. It has the look and feel of a movie trailer, and it's all real.

The Mini MINI Store

Here's a smart campaign from DDB Paris. The spot is great, and the concept shows the power of truly original creative. Bravo!

Top Dog Branding

Great branding and identify package. It all starts with a name that makes a real emotional connection, the icon works on many levels, and the simple tw-word tag line says it all.