George Lois has been called the original Don Draper (just don't call him that, he hates it), and his new book Damn Good Advice is a must read for anyone working in advertising these days.
If you've ever heard of Jiffy Lube, Lean Cuisine, Tommy Hilfiger, or MTV -- you've seen his work. Now's your chance to go behind the scenes and here how it all came together.
It's a quick read, yet full of great stories and inspiration.
