Tuesday, October 12, 2010

Amazing Commercial, with no CGI

Chances are, many of you have seen this commercial.

http://www.youtube.com/watch?v=_ve4M4UsJQo

But if you're like me and you haven't, it's for the Honda Accord, and it's called "Cog". Oh, and apparently the most expensive commercial ever made. 6 million pounds (UK), 606 takes. Why that many takes? Because there was NO CGI. This was all agonizingly done by hand. It took FIVE MONTHS of setup before they were ready to shoot. I believe the only post work they did was lightening the car as it rolled off the platform.

Here's a website with some background:

http://www.imediaconnection.com/content/2110.asp

Prepare to be wowed.

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