Sunday, February 17, 2013

The Super Big Game



Super Bowl. March Madness. Can't say those things on TV unless you pay big bucks. Of course, you can make fun of the fact that you can't say those things on TV... and Samsung does, very effectively.

War Horse, Fleetwood Mac and Two Buds



Budweiser does it again. Each year, they air a Clydesdale spot in the Super Bowl, and in 2013 they combined a "War Horse" storyline with music from Fleetwood Mac. It's a solid effort and a terrific image spot.

Sell It Like Beckham



One good way to make a great spot is to hire a world-class director and a world-class celebrity. Case in point, Guy Ritchie and David Beckham for H&M.

Exploring The 90s



To launch the new Internet Explorer, Microsoft clearly had a very specific target audience in mind: Generation Y.

Sunday, January 13, 2013

Follow Your Heart



Effective commercial from Zoosk. It grabs your attention, puts a smile on your face, and tells you what to do. Textbook greatness.

Sunday, December 23, 2012

Going Deep



This PSA has it all: A superstar athlete, a cute kid, and a positive message. Once again, a great concept trumps excessive production costs.

Funny Business



Tips from a master as Jerry Seinfeld shares his joke writing secrets.

Star-Powered Solutions



When a chronic social issue continues to take innocent lives, Hollywood attempts to succeed where politicians have failed. Some of the biggest names in entertainment put their beliefs on the record in hopes of encouraging the public to create a mandate. Will it make a difference? Stay tuned...

The Write Message



Effective educational videos entertain, and what better way to communicate your message than with interesting images drawn at the speed of thought?

Sunday, October 7, 2012

First World Problems



DDB New York created this moving spot for the Haitian charity "Water Is Life." It sheds light on a serious global issue, and the creative direction really hits home.

Sunday, September 30, 2012

Hall & Oates & Google



Ok, so Google Docs didn't exist when Hall & Oates wrote Maneater in 1977, but Google brilliantly uses the two pop icons in this very effective spot.

Saturday, September 15, 2012

Dart Hits The Bullseye



No better way to launch a new car model than with a terrific TV commercial, and Dodge really hit the ball out of the park with the creative. Here's a look at the long-form spot that launched the campaign.

Monday, September 3, 2012

So Long, Conventional :30 TV Commercials?



James Franco stars in a 2:45 online commercial promoting the new Samsung Galaxy Note 10.1, and it's everything a :30 commercial dreams of being. It's entertaining, interesting, informative, and to date, has already generated a whopping 3.5 million opt-in views.

Friday, August 31, 2012

Damn Good Creative



George Lois has been called the original Don Draper (just don't call him that, he hates it), and his new book Damn Good Advice is a must read for anyone working in advertising these days.

If you've ever heard of Jiffy Lube, Lean Cuisine, Tommy Hilfiger, or MTV -- you've seen his work. Now's your chance to go behind the scenes and here how it all came together.

It's a quick read, yet full of great stories and inspiration.

Sunday, August 19, 2012

1,000,000,000,000 FPS



Femto-photography is a new type of camera technology that shoots one trillion frames per second. This technology may someday be used to build cameras that can look "around" corners or see inside the body without X-rays.

Sunday, June 24, 2012

7 Minutes of Terror



Here's a five-minute video, featuring members of NASA's Jet Propulsion Labratory, talking about the challenges of landing a rover on the surface of Mars. It has the look and feel of a movie trailer, and it's all real.


Sunday, June 17, 2012

The Mini MINI Store



Here's a smart campaign from DDB Paris. The spot is great, and the concept shows the power of truly original creative. Bravo!

Top Dog Branding



Great branding and identify package. It all starts with a name that makes a real emotional connection, the icon works on many levels, and the simple tw-word tag line says it all.

Saturday, May 26, 2012

Picture Perfect



Here's a great video promoting stock photography from Getty Images, featuring 873 highly-selected photos from... (wait for it...) Getty Images. Extremely well done!

Sunday, April 8, 2012

Seeing The Future



Google has a ton of exciting projects in the works, and here's a preview of one titled "Project Glass."