Light It Up

Old dogs... learn new tricks, justify the source.

Understand the science behind the eye and the specular highlight.

http://www.poweroflighting.com/

(Courtesy of our friend, Danny T.)

The World Gets Greative at the Guggenheim

http://www.youtube.com/play#p/c/A9C90FECA0F7EEDA/4/18usd0iV3eI

TV: Man's Best Friend

Don't think TV advertising is effective? Check out Harvey...

http://www.youtube.com/watch?v=hSnUlcHvdqA

Good. Fast. Cheap.

Here's a car spot that didn't cost a zillion dollars to produce and it doesn't have any complicated effects. It's a user-generated ad for Toyota and it's something we could all easily do.

http://current.com/groups/on-current-tv/88882603_toyota-relationship.htm

Amazing Commercial, with no CGI

Chances are, many of you have seen this commercial.

http://www.youtube.com/watch?v=_ve4M4UsJQo

But if you're like me and you haven't, it's for the Honda Accord, and it's called "Cog". Oh, and apparently the most expensive commercial ever made. 6 million pounds (UK), 606 takes. Why that many takes? Because there was NO CGI. This was all agonizingly done by hand. It took FIVE MONTHS of setup before they were ready to shoot. I believe the only post work they did was lightening the car as it rolled off the platform.

Here's a website with some background:

http://www.imediaconnection.com/content/2110.asp

Prepare to be wowed.

Simpsons intro, Banksified

http://creativity-online.com/work/the-simpsons-banksy-intro/21549

http://artsbeat.blogs.nytimes.com/2010/10/11/the-simpsons-explains-its-button-pushing-banksy-opening/

New Coke, Gap Style?

After 20 years, Gap changed their logo and the feedback was not what they expected. After being blasted on the web for days, they decided to drop it.

Music Video: Shot without cameras

This is a really cool video for a Radiohead song called "House of Cards". What makes it so unique is that there weren't any cameras- just laser "scanners" that measure depth and terrain like radar.

http://vimeo.com/2037463

If you're interested, here's the "making of" video.

http://vimeo.com/1552605

The video is immensely popular. Just goes to show you what can happen if you think in a completely different way- who would have thought you could create video without a camera?

Owen